But market makers have nowhere near the amount of control that chat room writers attribute to them.
The Web allows investors to check the activities of their holdings on a daily basis, enabling companies to increase their communications efforts relative to their shareholders.
In this area, public relations supports integrated marketing efforts on the Web.
E-mail has become the most pervasive internal communications vehicle.Public Relations Internet Challenge, use of the Internet by public relations practitioners inevitably will grow in the future, for three reasons in particular.There is simply no rational reason to believe that a stock selling for 2 will go to 4, any more rapidly than a stock selling for 20 will go to 40, or a stock trading at 100 will go to 200.But the only way prices decline like this is when sellers place market orders.So when you see a chat room entry like "Market makers driving the price down!" because of a sudden sharp decline, check the transaction history.Many public relations agencies specialize in creating Web sites.
Today's consumers are smarter, better educated, and more media savvy.
But every execution comes only when they post a BID or ASK price.
The Web's easy accessibility has also ushered in a whole new challenge sex inside camera to public relations professionals to monitor online media for negative comments and even threats against their organizations.They are watching the flow and volume of orders in the queue. Speaking directly to investors and potential investors is yet another Web challenge to public relations people.But everyone already knows what's in the release.Using the Internet, organizations face no "interruption" of their message by some third-party filter, such as the press.Market makers admittedly, by virtue of their position in the market, have an advantage.An overabundance of market sell orders is what drives prices down.So communications programs must be grounded in education-based information rather than blatant promotion.They get blamed only for the declines.
Today's consumers expect more focused, targeted, one-on-one communications relationships.
All it takes is for two people to start calling each other idiots to make the filtering process extremely tedious.