Dominos is listed on the nyse under the symbol DPZ.
The spots, filmed at Dominos World Resource Center in Ann Arbor, Michigan will show how the company took on the challenge of changing the negative perceptions of some consumers nationwide.
During the third quarter of 2009, the Dominos Pizza(R) brand had global retail sales of over.2 billion, comprised of over 672 million domestically and over 570 million internationally.
Largest limited service restaurants, according to the annual American Customer Satisfaction Index (acsi).
Advertising produced by creative agency Crispin Porter Bogusky will include documentary-style anecdotes featuring real Dominos Pizza team members.With this new pizza we are convinced Dominos can be known for both quality and service.This is the biggest product introduction weve done sincewell, pizza.Dominos reinventing its pizza with seasoned crust, robust sauce, shredded cheese.2010 will be our 50th year in the business, and we are kicking it off with the most aggressive promotion in the history of our company, said Dominos Chairman and CEO David.
The entire company has been involved in this, Weiner continued.
Reinventing the Dominos Brand, the fact is, we love our pizza, but as times change, so do consumer tastes, said Russell Weiner, Dominos Chief Marketing Officer.
Added to the menu since that time: -Oven Baked Sandwiches, available in eight delicious varieties -Dominos American Legends, a line of premium specialty pizzas -Breadbowl Pasta, five varieties of pasta baked into a seasoned bread bowl -Chocolate Lava Crunch Cakes, oven-baked chocolate cakes, crunchy.
Great Value Offer with Ads Featuring Real Dominos Team Members.Its a completely new pizza reinvented from the crust up, and we are proud.Our inspiration came from the thousands of direct consumer feedback messages on several social media channels.Celebrating 50th Year, Dominos Pizza Gives Itself a Makeover.The cherry on the top of all this recent innovation is our newly-inspired pizza, said Weiner.To us, its as big as McDonalds changing the Big Mac, or Burger King reinventing the Whopper.Dominos Pizza will be marketing this new pizza aggressively in the next several weeks with advertising on many top-rated entertainment and sports programs, sampling opportunities throughout the country and a strong free cougar chat sites web-based presence, Weiner said.Over a two-year period, we tested dozens of cheeses, 15 sauces, and nearly 50 crust seasoning blends and researched every possible combination with customers who order from us all the time and customers who havent tried us in years.We spent the last 18 months reinventing the brand in anticipation of our 50th anniversary.